United States Microwave Oven Market was worth US$ 3.22 Billion in 2023. It is expected to grow at a CAGR of 3.66% from 2024 to 2032 and be valued at US$ 4.45 Billion by 2032.
American lifestyles are changing quickly, as seen by busier schedules and an increasing preference for comfort. This is contributing to the explosion in the microwave ovens market.A survey found that over 60% of married couples with children in America today have two earners, with the proportion of dual incomes to family earnings rising to about 45% and 89% for families making $75K or more. There is an increasing need for time-saving and simple kitchen tools that may streamline culinary procedures as more people lead busy lives. These household gadgets are essential in modern kitchens because they meet the needs of a urban lifestyle by offering quick and hygienic food preparation solutions.
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According to estimates from the United Nations Population Division, 83% of Americans reside in metropolitan areas. 89% of Americans and 68% of people worldwide are expected to live in cities by 2050. In the United States, there are more than 325 urban centers with a population of 100,000 or more; the largest is New York City, home to 8.47 million people. This trend highlights how important comfort is becoming, which is fueling the growth of the microwave oven market in the United States.
The United States microwave ovens market is developing as a result of the increasing number of women entering the workforce and the increased demand for ready-to-eat food. The Bureau of Labor Statistics reports that prime-age women's participation rate in the workforce surpassed pre-pandemic levels at 77.0%. Given that there were 993,000 more moms employed in December 2022 than the year before, there might be an increasing need for quick and easy meal options that simplify meal preparation. With a women's labor force participation rate of 66.5%, the District of Columbia led the nation, followed by Nebraska (65.5%), Minnesota (63.9%), North Dakota (63.8%), and South Dakota (63.6%).
Participation rates were higher than 75.0% in the age categories of 25 to 34, 35 to 44, and 45 to 54, with the highest participation rate occurring in the 25 to 34 age group (77.6%). In 2022, the labor force participation rate for women aged 16 to 19 was 37.2%, whilst the rate for women aged 65 and beyond was 15.5%. Microwave ovens offer a quick and efficient way to reheat leftovers, frozen meals, or prepared food. This underscores their role as essential time-saving kitchen gadgets in modern households while also accommodating the hectic schedules of working individuals.
Convection and sensor cooking are two technological advancements that have revolutionized the US microwave oven market. This improves adaptability and functionality. Depending on the moisture stages of the food, sensor cooking modifies the cooking time and power levels. This guarantees optimal results even in the absence of constant observation. Convection technology moves hot air around simultaneously to bake, roast, and heat food more quickly and evenly.
- For example- LG's most recent lineup was on display at the Kitchen & Bath Industry Show in February 2024. It offers goods with a strong design aesthetic, such as low-profile over-the-range microwaves and French door refrigerators. Both customer demand and product innovation are fueled by this.
- In January 2022- At the 2022 Consumer Electronics Show (CES) in Las Vegas, Panasonic announced the launching of its first smart microwave, the Panasonic Smart Inverter Countertop Microwave Oven, Works with Alexa (NN-SV79MS). Any device that supports Alexa or the Alexa app can be used to control the NN-SV79MS with voice commands. Since Alexa is used by 69.7% of smart speaker users in the United States, the NN-SV79MS integrates well with these homes' smart home configurations.
Microwave oven use in commercial settings is a major factor in the US market's expansion. They are used to swiftly reheat or prepare meals and attend to the needs of both customers and employees. They can be found at cafeterias, restaurants, and convenience stores. They are essential for quick meal preparation without the need for complicated equipment because of their comfort and efficiency. The need for microwaves is growing as businesses prioritize productivity. This encourages the expansion of the United States microwave oven market.
California Microwave Oven Market
According to figures from the Department of Finance, California has the largest population in the nation, at over 39 million. This serves a vital role in the United States microwave oven market by giving merchants and equipment manufacturers access to a large consumer base. Californians are known to be tech-savvy and frequently take the lead in implementing cutting-edge technologies. This includes improved microwave features like intelligent connectivity and more healthful cooking choices. Microwaves are increasingly capable of supporting techniques like air-frying or steaming, thanks to a strong emphasis on healthy living. The fact that Californians have more discretionary income than the national average also shows that the state's citizens are willing to spend money on high-end microwaves with exceptional features or stylish designs. The World Data Atlas estimates that California's per capita disposable personal income in 2022 was 63,133 US dollars. With an average yearly growth rate of 4.71%, this indicates a significant increase from 41,878 US dollars in 2013 to 63,133 US dollars in 2022.The state of California's attention on energy efficiency may also increase demand for high-star microwaves or models with power-saving capabilities. This fits in with the nation's environmental agenda.
United States Microwave Oven Market Company News
Illinois Tool Works Inc., Sharp, LG Electronics, Whirlpool Corporation, GE Appliances, Panasonic Corporation, Samsung Electronics, and Midea Group are the major industry players in the United States Microwave Oven Market.
In January 2024, Panasonic extended its partnership with Fresco, the leading smart kitchen platform for the most efficient equipment brands. They will introduce a groundbreaking cooking assistant for Panasonic kitchen home equipment, starting with the Panasonic HomeCHEF 4-in-1 multi-oven. This revolutionary smart equipment and its connected cooking experience will be unveiled at the Consumer Electronics Show (CES) 2024.
Type – Market breakup in 3 viewpoints:
- Grill
- Solo
- Convection
Application – Market breakup in 2 viewpoints:
- Commercial
- Household
Structure – Market breakup in 2 viewpoints:
- Built-In
- Counter Top
Distribution Channel – Market breakup in 2 viewpoints:
- Online
- Offline
States – Market breakup in 29 viewpoints:
- California
- Texas
- New York
- Florida
- Illinois
- Pennsylvania
- Ohio
- Georgia
- New Jersey
- Washington
- North Carolina
- Massachusetts
- Virginia
- Michigan
- Maryland
- Colorado
- Tennessee
- Indiana
- Arizona
- Minnesota
- Wisconsin
- Missouri
- Connecticut
- South Carolina
- Oregon
- Louisiana
- Alabama
- Kentucky
- Rest of United States
All the Key players have been covered from 3 Viewpoints:
- Overview
- Recent Development
- Revenue Analysis
Company Analysis:
- Illinois Tool Works Inc.
- Sharp
- LG Electronics
- Whirlpool Corporation
- GE Appliances
- Panasonic Corporation
- Samsung Electronics
- Midea Group
